设正点财经为首页     加入收藏
首 页 财经新闻 主力数据 财经视频 研究报告 证券软件 内参传闻 股市学院 指标公式
你的位置: > 正点财经 > 研究报告 > 正文

China Textiles &Footwear:Implications from Nike;read-across from FY17results

类型:投资策略  机构:香港上海汇丰银行有限公司   研究员:香港上海汇丰研究所  日期:2017-07-11
http://www.zdcj.net      点击收藏此报告
    

Nike’s latest move. Nike announced last week a series of changes to deliver greaterinnovation, speed and more direct connections to consumers. Key initiatives include:1) 25% reduction in product lines to concentrate on best-selling categories; 2) focuson growth in 12 key cities across 10 countries including Shanghai. Bloomberg on 22June reported that Nike will start selling footwear on Amazon directly and this couldbe the first of many steps for Nike to get closer to the consumer. This effort to keepcounterfeit goods off the e-commerce site could boost volume in the longer term, inour view. While it could be premature to judge the impact of the above changes, weview the streamlining in product offerings and increasing customizability as positive tospecialty suppliers

相关报告:
热点推荐:
更多最新研究报告
更多财经新闻
  • 如果不能阅读报告,请点击下载阅读器
关于我们 | 商务合作 | 联系投稿 | 联系删稿 | 合作伙伴 | 法律声明 | 网站地图